TMAC Plumbing & Heating
A family-owned plumbing and heating company with 11+ years of Red Seal experience, serving all of central Alberta. They had the reputation but not the online presence. We built both the website and the SEO strategy to fix that.
Client
TMAC Plumbing & Heating
Industry
Plumbing & HVAC
Location
Central Alberta
Services
Website + SEO
11 years of quality work, hidden behind an outdated website
TMAC Plumbing & Heating has been the go-to for homeowners and businesses across central Alberta for over a decade. Red Seal certified, family-owned, licensed and insured, available 24/7 for emergencies. The kind of company that people recommend to their neighbours without hesitation.
But their old website told a different story. It was outdated, hard to navigate, and didn't reflect the professionalism their customers already knew. Worse, when someone in Leduc, Millet, Red Deer, or Edmonton searched "plumber near me," TMAC wasn't showing up. Competitors with flashier websites but worse service were getting those calls instead.
TMAC didn't need a marketing gimmick. They needed a website that looked as good as their work, and SEO that put them in front of the people already searching for exactly what they offer.
Build a site that works as hard as they do
We started by understanding how TMAC actually gets business. Homeowners with emergencies at 2 AM. Business owners who need reliable contractors they can call back for repeat work. People searching Google for a plumber they can trust. Every section of the site was built with those people in mind.
The homepage leads with what matters: who they are, what they do, and how to call them right now. The phone number is in the nav bar, in the hero section, and in the CTA buttons. On mobile, it's a single tap to call. No hunting, no friction.
We structured dedicated sections for each service area (plumbing, heating, gasfitting, poly-B replacement) so Google knows exactly what TMAC does and where they do it. Then we built out service area targeting for every community they cover, from Millet and Leduc to Edmonton, Red Deer, Lacombe, and Ponoka. Each location gets its own visibility in local search results.
We also added a work portfolio showcasing real photos from their jobs (in-floor heating installations, commercial projects, residential work) because nothing builds trust like seeing the actual work. And we pulled in their best customer reviews directly onto the site so visitors see social proof without leaving the page.
A complete digital presence, not just a website
Multi-Page Custom Website
Home, About, Owner page, Services, Service Areas, Reviews, and Contact. Every page built with purpose.
Local SEO Strategy
Keyword-optimized titles, meta descriptions, and content targeting each service area across central Alberta.
Service Area Targeting
Dedicated location targeting for Millet, Leduc, Edmonton, Red Deer, Lacombe, Ponoka, and surrounding areas.
Work Portfolio
Interactive carousel showcasing real job photos with descriptions, so prospects see the quality before they call.
Reviews Integration
Customer testimonials displayed on-site with star ratings, building trust without visitors needing to leave.
Click-to-Call Everywhere
Phone number in the nav, hero, and CTAs. One tap on mobile to connect with TMAC instantly.
Visible online, earning trust before the first phone call
TMAC now has a website that matches their reputation. When someone in central Alberta needs a plumber, TMAC shows up. And when they land on the site, they see professional job photos, real customer reviews, Red Seal certification, and a phone number they can tap immediately.
The SEO work is still building momentum, and we expect search visibility to keep climbing. But the foundation is solid: a properly structured site, local keyword targeting across multiple communities, and a 100% recommendation rate from their existing customers displayed right on the homepage.
100%
Customer recommendation rate across all reviews
7+
Service areas with dedicated local targeting
24/7
Emergency contact visible on every page
SEO Checklist
- Meta title optimized: 'TMAC Plumbing & Heating Ltd. | 24/7 Plumbing & Heating in Central Alberta'
- Meta description with credentials, service area, and phone number for click-to-call in search results
- Service area pages targeting Millet, Leduc, Edmonton, Red Deer, Lacombe, Ponoka, and more
- Service-specific content for plumbing, heating, gasfitting, and poly-B replacement
- Mobile-first design with prominent phone number and click-to-call on every page
See It Live
Visit the TMAC Plumbing website
See the full site in production, including the service area pages and customer reviews.
tmacplumbingheating.caReady to show up when customers search?
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