Wheelhouse Skate Sharpening
A real shop, buried as a sub-page on someone else's site.
Wheelhouse runs out of the Silent Ice Centre in Nisku: precision skate sharpening, custom blade profiling on Elite E-P4 CNC, JRZ steel, and a stocked pro shop carrying Howies, Gear Halo, DSC, BioSteel and more.
None of it was visible. They lived as one text-heavy page inside the rink's website. No shop photos, no service breakdowns, no partner logos. For a shop built by hockey players who take edge work seriously, the online presence didn't match the craft.
They needed their own site.
Client
Wheelhouse Skate Sharpening
Industry
Hockey / sports services
Location
Nisku, AB · Silent Ice Centre
Engagement
Website + SEO + ongoing
From a sub-page to a standalone brand.
A 20-point foundation, all checked off.
A site only works if people can find it. Here's the full technical SEO build: 33 files, 1,100+ lines of code, every box ticked. In plain English.
- Centralized business data
- Unique titles & descriptions, all 12 pages
- Social sharing previews
- Duplicate-content prevention
- Google structured data for rich results
- XML sitemap with 15 tagged images
- Access for 25 AI search engines
- Clean URL redirects at the edge
- 31 redirects from the old site
- Six security headers
- Next-gen AVIF / WebP images
- Self-hosted fonts, zero flash
- Core Web Vitals monitoring
- Google Analytics (GA4)
- Minimal-JS, server-rendered pages
- Full accessibility pass
- Installable as a phone app (PWA)
- Strategic internal linking
- 7 city landing pages
- Documented, maintainable setup
They were able to launch the site in under two weeks, and got us to rank on the first page for skate sharpening in Edmonton. The contact form has opened many doors in terms of customer interest and feedback. The team is professional, responsive, and easy to work with. Would highly recommend Eventara to any small business owner in Canada!
Wheelhouse Skate Sharpening
Google Review